{"title":"Initio","description":null,"products":[{"product_id":"initio-side-effect","title":"Initio Side Effect Eau de Parfum","description":"\u003cp\u003e\u003cstrong\u003eSide Effect\u003c\/strong\u003e is Initio's most seductive composition — a boozy, spiced tobacco built to be noticed.\u003c\/p\u003e\u003cp\u003eCinnamon and rum open rich and warm before tobacco and saffron give it depth and a faintly leathery edge. Sandalwood and vanilla bean round the drydown into something smooth and lingering. Powerful, dark and unapologetically grown-up.\u003c\/p\u003e\u003ch4\u003eFragrance Notes\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eCinnamon, Rum, Tobacco, Saffron\u003c\/li\u003e\n\u003cli\u003eSandalwood, Hedione, Vanilla Bean\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eInitio publishes a grouped accord list rather than a formal top\/heart\/base pyramid. We reproduce the brand's own grouping.\u003c\/em\u003e\u003c\/p\u003e\u003ch4\u003eDetails\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eConcentration:\u003c\/strong\u003e Eau de Parfum\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSizes:\u003c\/strong\u003e 50ml \/ 90ml\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCharacter:\u003c\/strong\u003e Ambery, spicy, tobacco, boozy\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eInitio states that all its fragrances are unisex. Made in France.\u003c\/em\u003e\u003c\/p\u003e","brand":"Initio Parfums Privés","offers":[{"title":"50ml","offer_id":55494261506385,"sku":"INI-SE-50","price":205.0,"currency_code":"GBP","in_stock":true},{"title":"90ml","offer_id":55494261539153,"sku":"INI-SE-90","price":275.0,"currency_code":"GBP","in_stock":true}]},{"product_id":"initio-musk-therapy","title":"Initio Musk Therapy Extrait de Parfum","description":"\u003cp\u003e\u003cstrong\u003eMusk Therapy\u003c\/strong\u003e is the skin scent Initio is best known for — soft, radiant and almost impossible to dislike.\u003c\/p\u003e\u003cp\u003eBergamot, mandarin and blackcurrant give a bright, juicy opening before white magnolia blooms. The base is where it earns its name: white sandalwood layered with white and pink musks into something clean, warm and quietly addictive. Wears close to the skin and lasts remarkably well for something so gentle.\u003c\/p\u003e\u003ch4\u003eFragrance Notes\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eBergamot, Mandarin, White Magnolia, Blackcurrant\u003c\/li\u003e\n\u003cli\u003eWhite Sandalwood, White Musk, Pink Musk\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eInitio publishes a grouped accord list rather than a formal top\/heart\/base pyramid.\u003c\/em\u003e\u003c\/p\u003e\u003ch4\u003eDetails\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eConcentration:\u003c\/strong\u003e Extrait de Parfum\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSizes:\u003c\/strong\u003e 50ml \/ 90ml\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCharacter:\u003c\/strong\u003e Musky, clean, soft, radiant\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eInitio states that all its fragrances are unisex.\u003c\/em\u003e\u003c\/p\u003e","brand":"Initio Parfums Privés","offers":[{"title":"50ml","offer_id":55494261637457,"sku":"INI-MT-50","price":220.0,"currency_code":"GBP","in_stock":true},{"title":"90ml","offer_id":55494261670225,"sku":"INI-MT-90","price":285.0,"currency_code":"GBP","in_stock":true}]},{"product_id":"initio-atomic-rose","title":"Initio Atomic Rose Eau de Parfum","description":"\u003cp\u003e\u003cstrong\u003eAtomic Rose\u003c\/strong\u003e takes the most familiar note in perfumery and makes it feel new — part of Initio's Carnal Blends collection.\u003c\/p\u003e\u003cp\u003eBergamot lifts a double dose of Turkish and Bulgarian rose, with jasmine and hedione keeping it luminous rather than heavy. Vanilla warms the finish. The effect is a rose with a violet-tinged, slightly electric edge — romantic, but with a pulse.\u003c\/p\u003e\u003ch4\u003eFragrance Notes\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eBergamot, Turkish Rose, Bulgarian Rose\u003c\/li\u003e\n\u003cli\u003eJasmine, Vanilla, Hedione\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eInitio publishes a grouped accord list rather than a formal top\/heart\/base pyramid.\u003c\/em\u003e\u003c\/p\u003e\u003ch4\u003eDetails\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCollection:\u003c\/strong\u003e Carnal Blends\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConcentration:\u003c\/strong\u003e Eau de Parfum\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSizes:\u003c\/strong\u003e 50ml \/ 90ml\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCharacter:\u003c\/strong\u003e Rose, floral, violet, vanilla\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eInitio states that all its fragrances are unisex.\u003c\/em\u003e\u003c\/p\u003e","brand":"Initio Parfums Privés","offers":[{"title":"50ml","offer_id":55494261735761,"sku":"INI-AR-50","price":205.0,"currency_code":"GBP","in_stock":true},{"title":"90ml","offer_id":55494261768529,"sku":"INI-AR-90","price":275.0,"currency_code":"GBP","in_stock":true}]},{"product_id":"initio-oud-for-greatness","title":"Initio Oud for Greatness Eau de Parfum","description":"\u003cp\u003e\u003cstrong\u003eOud for Greatness\u003c\/strong\u003e is the fragrance that made Initio famous — a bold, saffron-laced oud with a distinctive lavender twist that sets it apart from every other oud on the shelf.\u003c\/p\u003e\u003cp\u003eAgarwood oil and oud give it genuine weight, saffron adds a metallic shimmer, and lavender brings an unexpected aromatic coolness over the top. Patchouli, musk and nutmeg complete it. Enormous projection, serious longevity, and far more wearable than its reputation suggests.\u003c\/p\u003e\u003ch4\u003eFragrance Notes\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eOud, Agarwood Oil, Lavender, Saffron\u003c\/li\u003e\n\u003cli\u003ePatchouli, Musk, Nutmeg\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eInitio publishes a grouped accord list rather than a formal top\/heart\/base pyramid.\u003c\/em\u003e\u003c\/p\u003e\u003ch4\u003eDetails\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eConcentration:\u003c\/strong\u003e Eau de Parfum\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSizes:\u003c\/strong\u003e 50ml \/ 90ml\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCharacter:\u003c\/strong\u003e Oud, saffron, woody, ambery\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eInitio states that all its fragrances are unisex. Note that Oud for Greatness Neo is a separate, newer fragrance — not a replacement.\u003c\/em\u003e\u003c\/p\u003e","brand":"Initio Parfums Privés","offers":[{"title":"50ml","offer_id":55494261866833,"sku":"INI-OFG-50","price":235.0,"currency_code":"GBP","in_stock":true},{"title":"90ml","offer_id":55494261899601,"sku":"INI-OFG-90","price":320.0,"currency_code":"GBP","in_stock":true}]},{"product_id":"initio-paragon","title":"Initio Paragon Extrait de Parfum","description":"\u003cp\u003e\u003cstrong\u003eParagon\u003c\/strong\u003e is Initio at its most refined — a dry, aromatic woody extrait with none of the sweetness the house is often associated with.\u003c\/p\u003e\u003cp\u003eBergamot, white sage and lavender open crisp and herbal before palo santo and black pepper bring a dry, almost sacred smokiness. Sandalwood and agarwood anchor it. Restrained, polished and the most office-appropriate fragrance in the range.\u003c\/p\u003e\u003ch4\u003eFragrance Notes\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eBergamot, White Sage, Lavender\u003c\/li\u003e\n\u003cli\u003ePalo Santo, Black Pepper, Sandalwood, Agarwood\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eInitio publishes a grouped accord list rather than a formal top\/heart\/base pyramid.\u003c\/em\u003e\u003c\/p\u003e\u003ch4\u003eDetails\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eConcentration:\u003c\/strong\u003e Extrait de Parfum\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 90ml\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCharacter:\u003c\/strong\u003e Woody, aromatic, dry, peppery\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eInitio states that all its fragrances are unisex. Paragon is produced in 90ml only — there is no 50ml.\u003c\/em\u003e\u003c\/p\u003e","brand":"Initio Parfums Privés","offers":[{"title":"90ml","offer_id":55494261965137,"sku":"INI-PAR-90","price":285.0,"currency_code":"GBP","in_stock":true}]}],"url":"https:\/\/www.tenot.co.uk\/collections\/initio.oembed","provider":"TENOT","version":"1.0","type":"link"}